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Scotland’s Winter Festival is a Scottish Government initiative supported by a wide range of partners and delivered in collaboration with VisitScotland, BEMIS Scotland, the Fair Saturday Foundation and the English Speaking Union Scotland. This campaign is now up and running and hopes to generate one million words of kindness between then and 30th November.


One million words of kindness. How?

Whilst we may not be able to get together physically on our national day, that doesn’t mean we can’t continue to look out for each other. Why not connect and share kind thoughts and words with family, friends, neighbours and communities near and far by postcard? Who doesn’t like to receive real post?

Download a bespoke Emily Hogarth A6 postcard, or square version that can be popped in the post and sent to help send kind words across our country and beyond.

Thanks to Lidl, these free postcards will also be available to pick up in all their stores across Scotland from 23rd November.

You can spread this message digitally too by using this digital postcard.

Feeling creative?

Activity resources have been created for schools and youth groups to get involved easily and share messages of kindness. These are ideal for anyone who wants to feel creative while reflecting on why they feel grateful on St Andrew’s Day. Pop into your windows at home and add to the #WeAreScotland message.

Poster 1
Poster 2

To find out more about the We are Scotland activities using these links:

Acts of Kindness community projects 
St Andrew’s Fair Saturday 
The Frontline Festival 
The Festival of Small Halls, Isle of Skye 
Scotland's winter festival 
St Andrew’s Day debating