Organ Donation - 'We Need Everybody'

Archived news: published on Thursday 07 Sep 2017 by NHS Fife

Unsuspecting cinemagoers got more than they bargained for when audience members stripped off to highlight that anyone can be an organ donor.

A film of the stunt – released to mark Organ Donation Week – shows people unexpectedly shedding their clothes during the cinema ads to reveal a range of different ages, body shapes and sizes.

Developed as part of the ‘We Need Everybody’ campaign, the stunt aims to encourage more people in Scotland to save a life by joining the NHS Organ Donor Register.

To join the NHS Organ Donor Register, visit


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