Organ Donation - 'We Need Everybody'
Unsuspecting cinemagoers got more than they bargained for when audience members stripped off to highlight that anyone can be an organ donor.
A film of the stunt – released to mark Organ Donation Week – shows people unexpectedly shedding their clothes during the cinema ads to reveal a range of different ages, body shapes and sizes.
Developed as part of the ‘We Need Everybody’ campaign, the stunt aims to encourage more people in Scotland to save a life by joining the NHS Organ Donor Register.
To join the NHS Organ Donor Register, visit www.organdonationscotland.org